Jo Malone & Apple

Project Overview

This project explored how Jo Malone London could pioneer immersive retail experiences with Apple’s Vision Pro. The goal was to reimagine luxury fragrance discovery through spatial computing, blending storytelling, product education, and sensory moments into one seamless journey.

Why This Matters

The Challenge

Luxury consumers expect more than transactions, they seek connection, education, and a sense of belonging. In a competitive beauty landscape, Vision Pro offered Jo Malone the chance to deliver multi-sensory, relational experiences that go far beyond traditional e-commerce.

What We Created

The Concept

Here’s a glimpse into how we envisioned Jo Malone London’s world inside Apple Vision Pro, an immersive retail journey blending fragrance, storytelling, and technology.

How We Drove It

The Process

We applied a test-and-learn approach:
Research: scientific studies and market benchmarking.
Concept Design: identifying features most relevant to fragrance.
MVP Experiments: defining measurable hypotheses.
Partnerships: collaborating with Apple and leading tech vendors.

The Outcome

The concept demo video received strong buy-in from Jo Malone stakeholders and validated immersive retail as a strategic opportunity. Early tests highlighted increased consumer engagement, higher purchase intent, and new avenues for storytelling.

Next, these experiences can be scaled across categories, from weddings and gifting to VIP consultations, extending Jo Malone’s role as a leader in luxury retail innovation.