Senior product designer · 10+ years

I make complicated systems feel obvious.

I design the workflows, dashboards, and design systems that complex B2B and enterprise products run on, and I write the specs that keep them coherent as they scale.

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Based in
Fort Lauderdale, FL
Focus
Design systems · 0-to-1 product · AI-native workflow
Worked with
Estée Lauder · La Mer · Jo Malone · Apple · Amway

Selected work

07 case studies

01

Jo Malone × Apple Vision Pro

Reimagining fragrance discovery for spatial computing.

 Concept · Spatial UX · 2025 → 02

La Mer × Revieve

Turning a clinical skin-analysis result into a guided luxury consultation.

 UX · Conversion · Luxury retail → 03

MAC Cosmetics: Brow Recommender

An AI virtual try-on that ships: scan, learn, shop.

 Shipped · AI/AR · Mobile → 04

Rivet: Design system & Figma component library

Token-first design system: primitives, semantic theming, 14 components.

 Design systems · Figma craft → 05

Amway: Design system & token architecture

Primitive-to-semantic tokens and governance for 15+ teams.

 Design systems · Governance → 06

Ezlogbook

The simplest pilot logbook on the market. Log a flight in one step.

 0-to-1 · Solo designer → 07

BarkrZ

Pet-tag profiles playful enough to go viral on their own.

 Brand · 0-to-1 · Consumer →

Design craft

UI, typography, interaction patterns, information architecture. The fundamentals that hold up from Figma to production.

Systems thinking

Token architecture, governance, versioning, and migration. Design systems built to survive scale, not just launch.

AI-native workflow

AI as a thinking tool first: research, problem framing, and coded prototypes before a single mock gets polished.